Drop of a 1:1 NFT with the Last Lamborghini Aventador Coupé Ever Produced

Collaboration of Lamborghini with Steve Aoki, Krista Kim, and [INVNT GROUP] to be offered in an online auction hosted by RM Sotheby’s As Automobili Lamborghini moves to electrify its complete line-up in 2023 and 2024, the legendary super sports car Aventador is approaching its end of production. In an unprecedented project, the Italian marque is[…]

What Are Agencies For?

Agency leaders talk about their purpose / Jukan Tateisi via Unsplash Traditionally, most agency work is reactive: preparing pitches in response to RFPs; responding to clients’ needs; following the creation of a product with a campaign. Now, many are working more proactively across clients’ businesses, being more selective about who they work with and advancing[…]

Upbeat Ad Agencies have High Hopes for the Future of New York Retail and Marketing

Times Square remains a beacon of billboards in NYC. Photo: Mickey Blank INVNT CEO and [INVNT GROUP] COO, Kristina McCoobery, comments on the future of New York City’s adtech space. New York City and Times Square are still the beating heart of immersive retail and future-forward marketing, say some of the ad world’s most influential movers and shakers.  Stores may[…]

C&IT’s RSVP Podcast: Kristina McCoobery Talks Events in the Metaverse

Every episode, C&IT Magazine’s Editor, Calum Di Lieto, speaks with industry personalities as they share their Rants, Stories, Visions and Pains (RSVP). Guests reveal their most memorable destinations, hotels and food experiences, paint a picture of their dream event and react to listeners’ anonymous confessions. In this episode, Kristina McCoobery – CEO of global brand[…]

Re:INVNTion Roundtable on Diversity, Equity and Inclusion

Discussing How to Power Inclusive and Accessible Events Meet some of our global [INVNT GROUP] team sharing insights aimed at architecting inclusive and accessible experiences. “INVNT is at the forefront of live brand storytelling that strives to feel authentic and inclusive to ALL of the audiences in our care. With this in mind, we turn to our own internal[…]

Scott Cullather: The Wizard of Brand Storytelling

This Brand Storytelling Cover Feature Originally Appeared in Exeleon Magazine. Since humans have set foot in the world, stories have existed. We are all connected through beautiful, immersive, and emotional snippets of each other. Stories help us guide and remember many attributes as they weave a cozy, warm nest to bond with different people from[…]


How are “universal design,” inclusivity through representation, and a product’s “unboxing event” applicable to higher ed engagement today – and tomorrow? Read on to learn more from Paul Blurton, [INVNT GROUP]’s award-winning Chief Creative Officer on the guiding tenets he considers when designing events that are accessible, inclusive, and authentic. How do accessibility and inclusivity come into[…]

Is Your Diversity, Equity and Inclusion Strategy Diverse Enough?

Article by Allan Fair for Rolling Stone By broadening the narrative around diversity, everyone in an organization has a chance to feel part of a shared goal. I work with leaders on their company cultures across different industries and brands all over the world, and now more than ever, they’re asking some key questions: •[…]

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