BizBash’s Most Innovative Meetings 2022: PepsiCo Pavilions at Expo 2020 Dubai

To draw attention at the enormous global event, the PepsiCo and INVNT teams decided to create three separate pavilions, each centered around the expo’s three subthemes. PepsiCo served as the official beverage and snack partner for the massive global expo—and created three striking pavilions to educate attendees and promote its products. The basics: Expo 2020 Dubai was[…]

Creative Agency & Production Studio HEVĒ™ Teams Up with The Sunflower Network to Support Ukrainian Artists at the ‘Sonya’ Pop-Up Exhibition in New York City

Humanitarian aid organization, Sunflower Network, presents ‘Sonya’ – an online and pop-up charity art gallery and fundraising space exhibiting the work of Ukrainian artists and fundraising towards direct aid to Ukraine Creative agency and production studio, HEVĒ – part of [INVNT GROUP] The Global BrandStory Project™ – is proud to partner with Sunflower Network, a non-profit organization focused[…]

INVNT Powers Xerocon 2022 Global Takeover

From London, to New Orleans, to Sydney, Xerocon and INVNT tell the story of global fresh perspectives, whilst driving 6,500+ attendees across three major cities. JK-47 performing at Xerocon Sydney INVNT, The global live brand storytelling agency®, has partnered with cloud accounting software company, Xero, successfully delivering its flagship “Coachella for Accountants” event across three[…]

FOLK HERO™ partners with lingerie label INTIMISSIMI to launch global brand campaign celebrating ‘The Art of Italian Lingerie’ featuring iconic Heidi Klum and Leni Klum

FOLK HERO — part of [INVNT GROUP] The Global BrandStory Project™ — developed INTIMISSIMI’s BrandStory, and wrote, creative directed, and executed the campaign INTIMISSIMI: The Art of Italian Lingerie Featuring Heidi Klum and Leni Klum INTIMISSIMI, the Italian brand partnered with brand strategy firm, FOLK HERO, to develop and reimagine their Brand Story . Ultimately[…]

V Awards Winners Spotlight: [INVNT GROUP] For PepsiCo 

We shine the spotlight on [INVNT Group]’s winning entry for this year’s V Awards. The global agency picked up the gong for Best Exhibition or Roadshow for its work with PepsiCo for Expo 2020 Dubai… [INVNT GROUP] and PepsiCo strategically partnered to design and build three one-of-a-kind, interactive, and educational pavilions at Expo 2020 Dubai,[…]

[INVNT GROUP]™ And United Talent Agency Host Liev Schreiber’s BlueCheck Ukraine Raising Funds For Humanitarian Aid

The fundraising event raised more than $250,000 to support Ukrainian NGOs and grassroots organizations on-the-ground BEVERLY HILLS, CALIFORNIA – SEPTEMBER 17: (L-R) INVNT President & CEO Scott Cullather, Liev Schreiber and INVNT COO Kristina McCoobery attend Ukraine Solidarity to Action presented by Blue Check Ukraine, United Talent Agency and INVNT GROUP at UTA Artist Space[…]

Get to Know HEVĒ: Q&A with CMO Joelle Mefford

Based in New York City, HEVĒ is a full-service creative agency and production studio built to tell brand stories. Created on the notion that Great Stories Carry Great Weight, HEVĒ is a single end-to-end solution that champions creative, marketing, production, and media distribution. Brand Storytelling caught up with Chief Marketing Officer Joelle Mefford to learn[…]

As agencies go global, what’s the one thing they need to remember?

As agencies grow, they set their sights on presences in glittering new cities and far-off locales. But in turbulent economic times and a still-developing hybrid paradigm, how should they go about it in 2022? We asked eight agency leaders. Looking for stable horizontal growth in tough economic times, agencies all over the world are breaking[…]

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