20 Takeaways From The First-Ever Virtual Experiential Marketing Summit

Event Marketer featured insights from Walmart’s annual U.S Holiday Meeting in this list of top takeaways from its first-ever virtual Experiential Marketing Summit (EMS). INVNT built, designed and managed the virtual experience, which was aimed at Walmart associates. It’s been a year of firsts for many brands and their shows, and for EM it was[…]

Inside Walmart’s Attendee-Curated Virtual Holiday Meeting Strategy

In the piece below Jenifer Bice, Senior Director – Event Solutions at Walmart and Bryan Mizelle, Senior Director – Event Solutions at Walmart reflect on their 2020 U.S. Holiday Meeting, which was activated by INVNT. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot. These are all words that describe what we have all likely experienced[…]

TEDxSydney goes online and attracts more than 3,000 attendees

A 20-metre Zoom wall allowed virtual attendees to join the studio audience live in Sydney. Like most events in 2020, TEDxSydney went virtual this year, attracting more than 3,000 global attendees. Event agency, INVNT GROUP, helped to execute the physical-to-digital move after working with the TEDx team in 2018 and 2019. “We knew the talented[…]

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