Science fiction and futurology: helping brands move forward

INVNT EMEA ECD, Neil Mason and futurist Tracey Follows share insights with C&IT magazine. In this video interview they speak with C&IT’s Editor, Calum Di Lieto about how futureproofing brands for the complexities of our increasingly networked world is key to helping businesses prepare for the next big thing. Follows, founder and futurist at Futuremade,[…]

[INVNT GROUP] announces strategic alliance between Meaning and Purposeful Change consultancies

The Drum covers the new Meaning and Purposeful Change alliance. Simon Lamb (pictured) will jointly lead Meaning with Allan Fair to provide clients with a hybrid creative-consultancy agency Invnt Group has confirmed its strategic alliance between Meaning – the creative-led culture consultancy it launched in 2020 – and Purposeful Change – an organizational transformation consultancy.[…]

INVNT on the future of live events with The Drum

INVNT’s EMEA ECD, Neil Mason, weighs in on the future of live events. Neil caught up with The Drum’s Chris Sutcliffe to discuss pre-pandemic trends, how the industry has evolved, and elevating experiences through an enhanced focus on ‘craft’ in 2021. The episode kicks off with hybrid insights from Emma Bartholomew – who sits on the advisory[…]

Join us for “Juneteenth: The Road To Unity”

A special livestream event on March 24. Ninety-four-year-old social impact leader and friend of [INVNT GROUP], Ms. Opal Lee is working with ten-time NBA All-Star and philanthropist, Carmelo Anthony, and talent and sports agency CAA’s Amplify platform on a special livestream event to discuss efforts and actions to make Juneteenth a national holiday. The event[…]

Success with hybrid: TEDxSydney 2020

Spice Magazine takes an in-depth look at the hybrid TEDxSydney event. Amid the restrictions and roadblocks of 2020, TEDxSydney was yet another event forced to reinvent itself in order to go ahead. INVNT worked with the brand to pivot the annual flagship event to a hybrid show that attracted 3,000 registered virtual attendees and 88[…]

INVNT weighs in on the state of experiential

APAC Managing Director, Laura Roberts shares her thoughts on how the industry has shifted in 2021. From outdoor stunts to hybrid experiences, up-skilling and pro-activity, the piece sees Roberts and other key experiential leaders explore how the industry innovated at a time when in-person experiences weren’t possible. Access the entire print feature here. The post[…]

INVNT named to Inc. 5000 Regionals

The agency has made the prestigious 2021 list. The annual list recognizes the top 250 fastest-growing private companies in the New York Metro Area. Check out INVNT’s Inc. 5000 profile here. The post INVNT named to Inc. 5000 Regionals appeared first on INVNT GROUP NEWS.

What can we expect from experiential marketing in 2021?

INVNT CEO, Kristina McCoobery shares 2021 experiential marketing trends. Experiential marketing, otherwise known as brand experiences or events, saw massive growth in the years leading up to the pandemic. It’s a trend that was set to continue as forward-thinking CMOs recognized the need to up their experiential spending in order to engage their discerning audiences who thrive[…]

Clubhouse: an app for events?

APAC ECD, Adam Harriden on the rise of the Clubhouse app. Adam Harriden, executive creative director at [INVNT GROUP], APAC, believes Clubhouse can benefit the industry by helping to keep things fresh and offering a new way of meeting. “Allowing users to select topics that interest them when they join the app means host brands[…]

INVNT and SAP to speak at the Experiential Marketing Summit

Session will look at how SAP evolved its event marketing strategy in ANZ amid the pandemic. INVNT’s APAC Director of Production, Fiona Pullen and Rushenka Perera, Head of Marketing ANZ at SAP are delivering a session at Event Marketer’s Experiential Marketing Summit on March 31. Titled How SAP devised a new genre of event content[…]

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