In the piece below Jenifer Bice, Senior Director – Event Solutions at Walmart and Bryan Mizelle, Senior Director – Event Solutions at Walmart reflect on their 2020 U.S. Holiday Meeting, which was activated by INVNT. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot. These are all words that describe what we have all likely experienced[…]
In this Human Capital Innovations Podcast episode, Dr. Jonathan H. Westover talks with Scott Cullather about effectively pivoting your business amidst disruption. Check out the podcast here: https://anchor.fm/hcipodcast. Watch the interview on YouTube here.
INVNT is up for two awards at The Drum Awards – Experience 2020: Experience Agency of the Year (40+ Staff) Product Launch / Relaunch Experience of the Year – Samsung Galaxy Unpacked 1H 2020 The virtual ceremony will take place on December 3, 2020. Check out the full shortlist here.
A 20-metre Zoom wall allowed virtual attendees to join the studio audience live in Sydney. Like most events in 2020, TEDxSydney went virtual this year, attracting more than 3,000 global attendees. Event agency, INVNT GROUP, helped to execute the physical-to-digital move after working with the TEDx team in 2018 and 2019. “We knew the talented[…]
By Kristina McCoobery, CEO, INVNT and COO [INVNT GROUP] Renowned company, start-up in its early stages of development, individual… We’ve all got a unique story to tell. Have you checked in on the health of yours? The world has undergone a seismic shift in 2020. We’ve been living through an unprecedented time amid the pandemic,[…]
[INVNT GROUP] President & CEO, Scott Cullather shares some of his thoughts. Nothing breeds innovation like adversity, and this year has brought a wave of challenges that have pushed agencies to tweak and fine-tune—or rethink entirely—their usual way of doing things. With in-person meetings ruled out and budgets tightened up across the board, agency leaders[…]
[INVNT GROUP] CEO & COO, Scott Cullather and Kristina McCoobery discuss their book, Challenge Everything, on Lisa Cypers Karmen’s talk radio show – Harvesting Happiness. Along with the tragedies of the COVID-19 pandemic, there have been challenges that force businesses to change the way they operate and serve their clients. Many of these major pivots[…]
By Claire Hoffman, BizBash The retail corporation used virtual merchandise booths, an interactive trivia game, and other creative strategies during its annual U.S. Holiday Meeting. Walmart’s annual holiday meeting serves a few different purposes. It’s a chance for the brand’s U.S. store leadership to preview new merchandise and make plans for the season, of course—but[…]
The list of the United States’ most influential event professionals of 2020 features rising talent to renowned names. In its third edition, this year’s feature focuses on the meeting and event industry’s trailblazers, trendsetters, and up-and-comers. Scott Cullather, President & CEO of [INVNT GROUP] has been named to the BizBash 500 list under the Event[…]
With attendee engagement the top priority, big names such as Rove McManus and Ash Barty were called in. With Zoom fatigue and webinar overload some of the common themes of 2020, event producers are faced with the ultimate challenge of breaking through the noise to deliver an online experience that truly engages. That was the[…]