The renowned UK-based event is hosting its first edition for a USA & Canadian-based audience. INVNT Co-Founder, Scott Cullather is among the first speakers confirmed for the first-ever Event Tech Live US & Canada, which is taking place virtually from June 8-9. Click here for the latest event updates. The post Scott Cullather to speak[…]
Unreal Engine features INVNT in January News & Community Spotlight
General Motors and INVNT delivered an immersive, mixed reality Keynote presentation at CES 2021, powered by Epic Games’ Unreal Engine. Epic Games’ Unreal Engine featured INVNT’s work with General Motors at CES 2021 in their News & Community Spotlight on January 28, which celebrates the best uses of their technology. At CES 2021 INVNT harnessed[…]
10 Predictions For Meetings and Events In 2021
INVNT CEO, Kristina McCoobery and other industry leaders share their 2021 predictions with TSNN. The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021. Live events are going[…]
Should You Start a Digital Agency in an Economic Downturn?
[INVNT GROUP] CEO, Scott Cullather sat down with Jason Swenk, host of The Smart Agency Master Class podcast to discuss starting an agency during uncertain times. The interview covered: Should you start an agency during an economic downturn? Does your agency have a challenger mindset? Why self-awareness is key to your agency’s continued growth. Take[…]
INVNT partners with General Motors to deliver opening keynote at all-digital CES 2021
The Drum covered INVNT’s work with General Motors at CES 2021, where the agency ideated, designed and produced the opening keynote address in an immersive, mixed reality experience. Airing globally on 12 January 2021 at 9am EST, viewers saw GM Design, Engineering and Technology leadership set in a mixed reality LED arena – which, thanks[…]
10 Predictions For Meetings and Events In 2021
INVNT CEO, Kristina McCoobery and other industry leaders share their 2021 predictions with TSNN. The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021. Live events are going[…]
Unreal Engine features INVNT in January News & Community Spotlight
General Motors and INVNT delivered an immersive, mixed reality Keynote presentation at CES 2021, powered by Epic Games’ Unreal Engine. Epic Games’ Unreal Engine featured INVNT’s work with General Motors at CES 2021 in their News & Community Spotlight on January 28, which celebrates the best uses of their technology. At CES 2021 INVNT harnessed[…]
Top Advertising Industry Trends to Watch In 2021
2020 was surely a year of loss and disruption—but also transformation and innovation. In this Ad Age piece [INVNT GROUP] CEO, Scott Cullather reveals some of his top trends for 2021. As tired as we all may be of hearing the phrase “in these uncertain times,” messages of solidarity reigned supreme in ad campaigns this[…]
Most Innovative Brands in Events 2020: Walmart
BizBash has recognized INVNT client, Walmart as one of 2020’s most innovative brands in event marketing. The Basics: Like most major corporations, Walmart hosts hundreds of events each year, from large to small, both internal and consumer-facing. And like other brands, the Arkansas-based retail giant was forced to cancel its in-person events, adjust contracts, and figure out new[…]
Campaign’s Movers and Shakers: Neil Mason, ECD, INVNT EMEA
INVNT’s appointment of Neil Mason to the role of Executive Creative Director, EMEA was featured in Campaign’s weekly round-up of the hires, departures and promotions across the industry. Learn about Neil: Brand experience agency INVNT has appointed Neil Mason to the newly created role of executive creative director EMEA. Mason joins from Identity Group where he spent less than[…]