NEWS COVERAGE

By Claire Hoffman The retail corporation used virtual merchandise booths, an interactive trivia game, and other creative strategies during its annual U.S. Holiday Meeting. Walmart’s annual holiday meeting serves a few different purposes. It’s a chance for the brand’s U.S. store leadership to preview new merchandise and make plans for the season, of course—but it’s[…]

[INVNT GROUP] CEO & COO, Scott Cullather and Kristina McCoobery discuss their book, Challenge Everything, on Lisa Cypers Karmen’s talk radio show – Harvesting Happiness. Along with the tragedies of the COVID-19 pandemic, there have been challenges that force businesses to change the way they operate and serve their clients. Many of these major pivots[…]

Claudia Stephenson, the new Managing Director for [INVNT GROUP] EMEA, spoke to Calum Di Lieto, editor of C&IT Magazine about industry trends, the new notion of creativity spurred on by COVID-19, and why we launched the GROUP. She also notes there are some positives we can takeaway from this challenging year. Watch her video interview[…]

Today SAP Australia and New Zealand launches its flagship event, Effect 2020, an innovation experience that will showcase a new genre of event-content, with a unique approach to direction, fusing education and entertainment, and incorporating the best of live into a virtual experience. Directed, captured and produced by INVNT, Effect comprises three 30-minute episodes, airing[…]

Branded content studio and content marketing agency HEVĒ, part of [INVNT GROUP], has expanded internationally with the launch of an outpost in Sydney, Australia to service the entire APAC region. The agency has also made two new hires in the US. Ee Chuan Fong (aka Peanut), has been appointed to the newly created role of[…]

Effect 2020 reinforces the notion of hybrid and multi-hub events—the MICE sector’s new norm. Going virtual is a buzzword that the MICE industry quickly caught on, thanks (but no thanks) to the Covid-19 pandemic. One company that has embraced this new norm is SAP Australia and New Zealand which took its flagship event, Effect 2020,[…]

By Adam Harriden, Executive Creative Director, [INVNT GROUP] APAC Here at INVNT, we shifted online quickly as COVID-19 became a reality – from virtual conference calls replacing face-to-face work meetings, to physical catch-ups with loved ones and friends transitioning to the laptop. It all happened fairly seamlessly to begin with, but screen fatigue is definitely[…]

The coronavirus has crushed the live-events industry. Gift boxes are offering a temporary lifeline to some producers. Jerry Derry, Chief Client Officer at [INVNT GROUP] spoke to The Wall Street Journal’s Katie Deighton about how INVNT partnered with Cadillac on shifting the physical launch of their all-electric LYRIQ vehicle to a virtual experience. As part[…]