NEWS COVERAGE

5 Clever Ways Walmart Kept Employees Engaged During a Two-Day Virtual Meeting

By Claire Hoffman The retail corporation used virtual merchandise booths, an interactive trivia game, and other creative strategies during its annual U.S. Holiday Meeting. Walmart’s annual holiday meeting serves a few different purposes. It’s a chance for the brand’s U.S. store leadership to preview new merchandise and make plans for the season, of course—but it’s[…]

Why 2020 has been good for the events industry

Claudia Stephenson, the new Managing Director for [INVNT GROUP] EMEA, spoke to Calum Di Lieto, editor of C&IT Magazine about industry trends, the new notion of creativity spurred on by COVID-19, and why we launched the GROUP. She also notes there are some positives we can takeaway from this challenging year. Watch her video interview[…]

HEVE expands into APAC and grows US team

Branded content studio and content marketing agency HEVĒ, part of [INVNT GROUP], has expanded internationally with the launch of an outpost in Sydney, Australia to service the entire APAC region. The agency has also made two new hires in the US. Ee Chuan Fong (aka Peanut), has been appointed to the newly created role of[…]

SAP Redesigns its Flagship Event For the Virtual World

Effect 2020 reinforces the notion of hybrid and multi-hub events—the MICE sector’s new norm. Going virtual is a buzzword that the MICE industry quickly caught on, thanks (but no thanks) to the Covid-19 pandemic. One company that has embraced this new norm is SAP Australia and New Zealand which took its flagship event, Effect 2020,[…]

How can we keep it real in a virtual environment?

By Adam Harriden, Executive Creative Director, [INVNT GROUP] APAC Here at INVNT, we shifted online quickly as COVID-19 became a reality – from virtual conference calls replacing face-to-face work meetings, to physical catch-ups with loved ones and friends transitioning to the laptop. It all happened fairly seamlessly to begin with, but screen fatigue is definitely[…]

Launch Events Try to Fit Their Parties in a Box

The coronavirus has crushed the live-events industry. Gift boxes are offering a temporary lifeline to some producers. Jerry Derry, Chief Client Officer at [INVNT GROUP] spoke to The Wall Street Journal’s Katie Deighton about how INVNT partnered with Cadillac on shifting the physical launch of their all-electric LYRIQ vehicle to a virtual experience. As part[…]

Amp Spotlight: How COVID will affect agencies 2021 budgets

[INVNT GROUP] President & CEO, Scott Cullather contributes to an Ad Age article that looks at how agencies are planning for 2021. Community This year may have been defined by the new and novel crises afflicting the country, but it has also been a time of reckoning for an illness that has gone unchecked for far too[…]

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