NEWS COVERAGE

TEDxSydney goes online and attracts more than 3,000 attendees

A 20-metre Zoom wall allowed virtual attendees to join the studio audience live in Sydney. Like most events in 2020, TEDxSydney went virtual this year, attracting more than 3,000 global attendees. Event agency, INVNT GROUP, helped to execute the physical-to-digital move after working with the TEDx team in 2018 and 2019. “We knew the talented[…]

Why success in 2021 will be dependent on the health of your BrandStory

By Kristina McCoobery, CEO, INVNT and COO [INVNT GROUP] Renowned company, start-up in its early stages of development, individual… We’ve all got a unique story to tell. Have you checked in on the health of yours? The world has undergone a seismic shift in 2020. We’ve been living through an unprecedented time amid the pandemic,[…]

Innovative strategies for pitching new business during a pandemic

[INVNT GROUP] President & CEO, Scott Cullather shares some of his thoughts. Nothing breeds innovation like adversity, and this year has brought a wave of challenges that have pushed agencies to tweak and fine-tune—or rethink entirely—their usual way of doing things. With in-person meetings ruled out and budgets tightened up across the board, agency leaders[…]

5 clever ways Walmart kept employees engaged during a two-day virtual meeting

By Claire Hoffman, BizBash The retail corporation used virtual merchandise booths, an interactive trivia game, and other creative strategies during its annual U.S. Holiday Meeting. Walmart’s annual holiday meeting serves a few different purposes. It’s a chance for the brand’s U.S. store leadership to preview new merchandise and make plans for the season, of course—but[…]

[INVNT GROUP] President & CEO, Scott Cullather named to BizBash 500

The list of the United States’ most influential event professionals of 2020 features rising talent to renowned names. In its third edition, this year’s feature focuses on the meeting and event industry’s trailblazers, trendsetters, and up-and-comers. Scott Cullather, President & CEO of [INVNT GROUP] has been named to the BizBash 500 list under the Event[…]

Case study: How Effect 2020 redefined the virtual event experience

With attendee engagement the top priority, big names such as Rove McManus and Ash Barty were called in. With Zoom fatigue and webinar overload some of the common themes of 2020, event producers are faced with the ultimate challenge of breaking through the noise to deliver an online experience that truly engages. That was the[…]

Survival Mode: How COVID-19 transformed my business

Embed new skills to create new revenue streams, advises Laura Roberts, APAC Managing Director, [INVNT GROUP]. In M&C Asia’s September / October issue, [INVNT GROUP]’s APAC Managing Director, Laura Roberts shared [INVNT GROUP]’s strategy on how the company has transformed during the pandemic. Instead of shying away from the challenges, INVNT decided to expand during[…]

Redefining the Rules of Engagement

In M&C Asia’s September / October issue, INVNT’s Director of Production for APAC, Fiona Pullen, featured in an article on the new rules of engagement in the virtual event world. Pullen highlighted the ongoing need to get creative in the virtual space as hybrid events become the norm. “The senses play an important role here…[…]

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