The World Is Turning With New Purpose [INVNT GROUP] CEO & COO, Scott Cullather and Kristina McCoobery, share insights with ForbesBooks on marketing in a post-COVID world. Just as most brands and businesses adjusted their marketing strategy in response to the global outbreak of COVID-19 (and it was obvious those who hadn’t), with restrictions easing[…]
How the ‘She-cession’ has transformed advertising
INVNT CEO & [INVNT GROUP] COO, Kristina McCoobery contributed thoughts on this important topic. Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are at the center of this economic crisis, or as it’s been termed, the “she-cession.” In 2020, according to the National Women’s Law[…]
Managing mental health in a post-COVID world
INVNT CEO & [INVNT GROUP] COO, Kristina McCoobery shares insight on safeguarding employees’ mental health. Do your employees have the mental health support they need to navigate work and life in a post-COVID world? GETTY There’s no denying the pandemic has affected the mental health of Americans. The KFF COVID-19 Vaccine Monitor from March 2021, for example,[…]
How to Prepare for the Next Generation of Business Events
[INVNT GROUP] President & CEO, Scott Cullather joined leading business event professionals to discuss the future of the industry. 2020 was the year of virtual events. As companies pivoted to online events using virtual platforms, through necessity we learned that virtual events are more than capable of matching (and in some cases exceeding) the expectations set by[…]
A new era of culture shaping has emerged. Here’s how to embrace it
[INVNT GROUP] President & CEO, Scott Cullather on embracing new approaches to culture shaping. Businesses are entering a new era of culture shaping. GETTY There’s no doubt that we’re living in an era of disruption right now. In addition to the pandemic that has seen organizations fundamentally change culture shaping with the shift to remote working,[…]
Can we operate sustainably as in-person experiences return?
INVNT EMEA MD, Claudia Stephenson on sustainability in the event industry. With increased urgency surrounding the plight of our planet coming to the fore in recent years, the experience industry had really begun to double down on sustainability in the pre-pandemic era. Then as the pandemic itself arrived, we saw a transition to more sustainable[…]
Scott Cullather named Event Technology Awards judge
The first wave of judges for the 2021 Event Technology Awards have been announced, including INVNT co-founder Scott Cullather. Given his extensive experience and event industry expertise, Scott will once again be judging the Event Technology Awards. Now in their ninth year, the awards are dedicated to recognizing the achievements of companies delivering digital and[…]
Christine Marhin and Robert Terlizzi Join HEVĒ
New hires join growing [INVNT GROUP] parent company. Following several account wins, the HEVĒ team in New York have welcomed Robert Terlizzi as creative director. Terlizzi’s work has spanned digital, design and campaign development for brands including Hershey’s, Barnes & Noble and Volvo. The experienced creative joins following a decade-long stint at Havas, where he most[…]
INVNT grows teams across Sydney and Singapore
Campaign Asia covers INVNT’s latest creative and production hires across APAC. INVNT, the live brand storytelling agency, has expanded its APAC operations with the appointment of new creative and production talent in Singapore and Sydney. Based in Singapore, Sarah Bailey joins INVNT as creative director. Bailey brings more than ten years’ experience to the role,[…]
INVNT on reinventing experiential
INVNT APAC MD, Laura Roberts weighs in on the future of experiential. While 2020 was difficult, it also forced the industry to innovate. Laura Roberts, APAC managing director of experiential agency INVNT, says she has been “blown away” by the innovation she has seen with experiences. “Musicians doing their concerts from their bedrooms, or restaurants[…]