General Motors and INVNT delivered an immersive, mixed reality Keynote presentation at CES 2021, powered by Epic Games’ Unreal Engine. Epic Games’ Unreal Engine featured INVNT’s work with General Motors at CES 2021 in their News & Community Spotlight on January 28, which celebrates the best uses of their technology. At CES 2021 INVNT harnessed[…]
The Drum covered INVNT’s work with General Motors at CES 2021, where the agency ideated, designed and produced the opening keynote address in an immersive, mixed reality experience. Airing globally on 12 January 2021 at 9am EST, viewers saw GM Design, Engineering and Technology leadership set in a mixed reality LED arena – which, thanks[…]
INVNT’s appointment of Neil Mason to the role of Executive Creative Director, EMEA was featured in Campaign’s weekly round-up of the hires, departures and promotions across the industry. Learn about Neil: Brand experience agency INVNT has appointed Neil Mason to the newly created role of executive creative director EMEA. Mason joins from Identity Group where he spent less than[…]
Agency bolsters EMEA operations following the appointment of Claudia Stephenson as Managing Director in September 2020 INVNT today announces the appointment of Neil Mason to the role of Executive Creative Director, EMEA. Mason brings more than 20 years’ experience to the role, over which he has led the creative output of experiential and integrated campaigns[…]
BizBash has recognized INVNT client, Walmart as one of 2020’s most innovative brands in event marketing. Walmart’s annual U.S. Holiday Meeting included general sessions, breakouts, and an interactive virtual merchandise floor with videos of merchants talking about key products. The Basics: Like most major corporations, Walmart hosts hundreds of events each year, from large to small, both internal[…]
Event Marketer featured insights from Walmart’s annual U.S Holiday Meeting in this list of top takeaways from its first-ever virtual Experiential Marketing Summit (EMS). INVNT built, designed and managed the virtual experience, which was aimed at Walmart associates. It’s been a year of firsts for many brands and their shows, and for EM it was[…]
Read up on how TEDxSydney and [INVNT GROUP] teamed up to deliver a hybrid experience for more than 3,000 attendees. [INVNT GROUP] partnered with the team at TEDxSydney to bring their 2020 flagship event to life for an in-person and virtual audience on Friday, November 6. The experience catered to an in-person audience – 22[…]
Kristina McCoobery, Co-Founder and CEO of INVNT & COO of [INVNT GROUP] explores the benefits of embracing a challenger mindset. Scott Cullather—my husband, life partner, and business partner—and I wrote a book entitled Challenge Everything: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling because a willingness to challenge the status quo is what set our[…]
The Bizzabo Blog has included INVNT in its list of top US and Canada event agencies. INVNT has been included in Bizzabo’s list of top event agencies for 2021. More than your typical agency, INVNT aims to change the way people think, feel, and behave through their unique experiential campaigns. They work globally to launch[…]
INVNT GROUP partnered with TEDxSydney to bring their flagship event to life in an online format for over 3,000 registered attendees. Held last week, INVNT supported the four main stage sessions, which broadcast a mix of talks, performances and films live from a studio in Sydney. New this year, TEDxSydney served up more than 20[…]
