Clubhouse: an app for events?

APAC ECD, Adam Harriden on the rise of the Clubhouse app. Adam Harriden, executive creative director at [INVNT GROUP], APAC, believes Clubhouse can benefit the industry by helping to keep things fresh and offering a new way of meeting. “Allowing users to select topics that interest them when they join the app means host brands[…]

INVNT and SAP to speak at the Experiential Marketing Summit

Session will look at how SAP evolved its event marketing strategy in ANZ amid the pandemic. INVNT’s APAC Director of Production, Fiona Pullen and Rushenka Perera, Head of Marketing ANZ at SAP are delivering a session at Event Marketer’s Experiential Marketing Summit on March 31. Titled How SAP devised a new genre of event content[…]

INVNT CEO named a Stevie Awards 2021 judge

Kristina McCoobery has been selected as a judge for this year’s Stevie – American Business Awards. As a member of the Live Events Awards Judging Committee, Kristina will be reviewing America’s best live, virtual and hybrid experiences across categories including: Art, Entertainment & Public  Brand & Experiences Cause & Green Conferences & Meetings Corporate & Community […]

INVNT nominated for multiple Campaign Magazine awards

INVNT is a finalist at the UK-based Campaign Experience Awards and Campaign Asia-Pacific Event Marketing Awards. We’ve been shortlisted for Event Team at the Campaign Experience Awards! This is testament to the calibre of not only our work, but people and close-knit global culture. View all of the nominees here. Our work is also nominated[…]

The year of virtual: what we’ve learned from going on-site to online

Top event producers including INVNT CEO, Kristina McCoobery share their biggest tips and takeaways. 1. Don’t try to replicate your in-person event—but also, think beyond the webinar.Channing Muller, principal of DCM Communications, a Chattanooga, Tenn.-based event consulting firm: “A virtual event should be different from a webinar or regular Zoom meeting in more ways than the number[…]

Scott Cullather to speak at Event Tech Live USA & Canada

The renowned UK-based event is hosting its first edition for a USA & Canadian-based audience. INVNT Co-Founder, Scott Cullather is among the first speakers confirmed for the first-ever Event Tech Live US & Canada, which is taking place virtually from June 8-9. Click here for the latest event updates. The post Scott Cullather to speak[…]

INVNT – Transforming Brand Potentials

Reader’s Digest recently featured INVNT and it’s ability to transform brands through experiential marketing. Marketing has been around since the beginning of time. It is the art and science of engaging people to create an emotional connection between a brand or organization and its products or services, ultimately fueling growth and furthering innovation.  Today, there[…]

Five big technology trends shaping trade shows and events

A look at key technology trends from the biggest trade shows and events, including INVNT’s partnership with General Motors at CES 2021. When General Motors rolled out its new electric battery capabilities at CES last month, the car advancement was only part of the story. The presentation, viewed by thousands at the entirely virtual trade show, was[…]

Podcast Interview: Kristina McCoobery on Entrepreneur Weekly

INVNT CEO, Kristina McCoobery caught up with Alan Taylor, host of the Entrepreneur Weekly podcast – which provides listeners with critical information to grow their businesses – earlier this week. Take a listen here to learn about: How embracing bold, unexpected ideas can lead to success Crafting ideas that are on brand, on point and[…]

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