INVNT APAC MD, Laura Roberts weighs in on the future of experiential. While 2020 was difficult, it also forced the industry to innovate. Laura Roberts, APAC managing director of experiential agency INVNT, says she has been “blown away” by the innovation she has seen with experiences. “Musicians doing their concerts from their bedrooms, or restaurants[…]
INVNT EMEA ECD, Neil Mason and futurist Tracey Follows share insights with C&IT magazine. In this video interview they speak with C&IT’s Editor, Calum Di Lieto about how futureproofing brands for the complexities of our increasingly networked world is key to helping businesses prepare for the next big thing. Follows, founder and futurist at Futuremade,[…]
[INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT continues on its growth trajectory with the appointment of new hires across the parent company, its branded content studio and content marketing agency, HEVĒ, and global live brand storytelling agency, INVNT®. The GROUP welcomes a new Director of Business Development in Adam Milner, who brings more than 20 years’[…]
INVNT’s EMEA ECD, Neil Mason, weighs in on the future of live events. Neil caught up with The Drum’s Chris Sutcliffe to discuss pre-pandemic trends, how the industry has evolved, and elevating experiences through an enhanced focus on ‘craft’ in 2021. The episode kicks off with hybrid insights from Emma Bartholomew – who sits on the advisory[…]
Spice Magazine takes an in-depth look at the hybrid TEDxSydney event. Amid the restrictions and roadblocks of 2020, TEDxSydney was yet another event forced to reinvent itself in order to go ahead. INVNT worked with the brand to pivot the annual flagship event to a hybrid show that attracted 3,000 registered virtual attendees and 88[…]
APAC Managing Director, Laura Roberts shares her thoughts on how the industry has shifted in 2021. From outdoor stunts to hybrid experiences, up-skilling and pro-activity, the piece sees Roberts and other key experiential leaders explore how the industry innovated at a time when in-person experiences weren’t possible. Access the entire print feature here. The post[…]
The agency has made the prestigious 2021 list. The annual list recognizes the top 250 fastest-growing private companies in the New York Metro Area. Check out INVNT’s Inc. 5000 profile here. The post INVNT named to Inc. 5000 Regionals appeared first on INVNT GROUP NEWS.
INVNT CEO, Kristina McCoobery shares 2021 experiential marketing trends. Experiential marketing, otherwise known as brand experiences or events, saw massive growth in the years leading up to the pandemic. It’s a trend that was set to continue as forward-thinking CMOs recognized the need to up their experiential spending in order to engage their discerning audiences who thrive[…]
APAC ECD, Adam Harriden on the rise of the Clubhouse app. Adam Harriden, executive creative director at [INVNT GROUP], APAC, believes Clubhouse can benefit the industry by helping to keep things fresh and offering a new way of meeting. “Allowing users to select topics that interest them when they join the app means host brands[…]
Session will look at how SAP evolved its event marketing strategy in ANZ amid the pandemic. INVNT’s APAC Director of Production, Fiona Pullen and Rushenka Perera, Head of Marketing ANZ at SAP are delivering a session at Event Marketer’s Experiential Marketing Summit on March 31. Titled How SAP devised a new genre of event content[…]
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