Experienced team join INVNT to bring the agency’s challenger positioning and approach to college and university event programs. INVNT today announces the launch of a higher education division dedicated to providing universities and colleges with strategically and creatively led physical and virtual experiences that challenge convention and unite and excite audiences. Sarah Winkler has been[…]
INVNT grows teams across Sydney and Singapore
Campaign Asia covers INVNT’s latest creative and production hires across APAC. INVNT, the live brand storytelling agency, has expanded its APAC operations with the appointment of new creative and production talent in Singapore and Sydney. Based in Singapore, Sarah Bailey joins INVNT as creative director. Bailey brings more than ten years’ experience to the role,[…]
INVNT on reinventing experiential
INVNT APAC MD, Laura Roberts weighs in on the future of experiential. While 2020 was difficult, it also forced the industry to innovate. Laura Roberts, APAC managing director of experiential agency INVNT, says she has been “blown away” by the innovation she has seen with experiences. “Musicians doing their concerts from their bedrooms, or restaurants[…]
Science fiction and futurology: helping brands move forward
INVNT EMEA ECD, Neil Mason and futurist Tracey Follows share insights with C&IT magazine. In this video interview they speak with C&IT’s Editor, Calum Di Lieto about how futureproofing brands for the complexities of our increasingly networked world is key to helping businesses prepare for the next big thing. Follows, founder and futurist at Futuremade,[…]
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[IINVNT GROUP] expands BD, creative and production teams in NYC, Singapore and Sydney
[INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT continues on its growth trajectory with the appointment of new hires across the parent company, its branded content studio and content marketing agency, HEVĒ, and global live brand storytelling agency, INVNT®. The GROUP welcomes a new Director of Business Development in Adam Milner, who brings more than 20 years’[…]
INVNT on the future of live events with The Drum
INVNT’s EMEA ECD, Neil Mason, weighs in on the future of live events. Neil caught up with The Drum’s Chris Sutcliffe to discuss pre-pandemic trends, how the industry has evolved, and elevating experiences through an enhanced focus on ‘craft’ in 2021. The episode kicks off with hybrid insights from Emma Bartholomew – who sits on the advisory[…]
Success with hybrid: TEDxSydney 2020
Spice Magazine takes an in-depth look at the hybrid TEDxSydney event. Amid the restrictions and roadblocks of 2020, TEDxSydney was yet another event forced to reinvent itself in order to go ahead. INVNT worked with the brand to pivot the annual flagship event to a hybrid show that attracted 3,000 registered virtual attendees and 88[…]
INVNT weighs in on the state of experiential
APAC Managing Director, Laura Roberts shares her thoughts on how the industry has shifted in 2021. From outdoor stunts to hybrid experiences, up-skilling and pro-activity, the piece sees Roberts and other key experiential leaders explore how the industry innovated at a time when in-person experiences weren’t possible. Access the entire print feature here. The post[…]
INVNT named to Inc. 5000 Regionals
The agency has made the prestigious 2021 list. The annual list recognizes the top 250 fastest-growing private companies in the New York Metro Area. Check out INVNT’s Inc. 5000 profile here. The post INVNT named to Inc. 5000 Regionals appeared first on INVNT GROUP NEWS.
What can we expect from experiential marketing in 2021?
INVNT CEO, Kristina McCoobery shares 2021 experiential marketing trends. Experiential marketing, otherwise known as brand experiences or events, saw massive growth in the years leading up to the pandemic. It’s a trend that was set to continue as forward-thinking CMOs recognized the need to up their experiential spending in order to engage their discerning audiences who thrive[…]