INVNT GROUP

How To Refresh Your Marketing Strategy As The Country Opens Back Up

The World Is Turning With New Purpose [INVNT GROUP] CEO & COO, Scott Cullather and Kristina McCoobery, share insights with ForbesBooks on marketing in a post-COVID world. Just as most brands and businesses adjusted their marketing strategy in response to the global outbreak of COVID-19 (and it was obvious those who hadn’t), with restrictions easing[…]

How the ‘She-cession’ has transformed advertising

INVNT CEO & [INVNT GROUP] COO, Kristina McCoobery contributed thoughts on this important topic. Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are at the center of this economic crisis, or as it’s been termed, the “she-cession.” In 2020, according to the National Women’s Law[…]

Managing mental health in a post-COVID world

INVNT CEO & [INVNT GROUP] COO, Kristina McCoobery shares insight on safeguarding employees’ mental health. Do your employees have the mental health support they need to navigate work and life in a post-COVID world? GETTY There’s no denying the pandemic has affected the mental health of Americans. The KFF COVID-19 Vaccine Monitor from March 2021, for example,[…]

How to Prepare for the Next Generation of Business Events

[INVNT GROUP] President & CEO, Scott Cullather joined leading business event professionals to discuss the future of the industry. 2020 was the year of virtual events. As companies pivoted to online events using virtual platforms, through necessity we learned that virtual events are more than capable of matching (and in some cases exceeding) the expectations set by[…]

INVNT up for four CN Agency Awards 2021

INVNT is a finalist in four categories, including the Grand Prix. Organized by Conference News magazine, the awards are an annual celebration of the great work and contributions of event agencies to the wider industry.. INVNT has been named in following categories: Winners will be announced at an in-person ceremony on July 1 at Tobacco[…]

A new era of culture shaping has emerged. Here’s how to embrace it

[INVNT GROUP] President & CEO, Scott Cullather on embracing new approaches to culture shaping. Businesses are entering a new era of culture shaping. GETTY There’s no doubt that we’re living in an era of disruption right now. In addition to the pandemic that has seen organizations fundamentally change culture shaping with the shift to remote working,[…]

Winners of VEI’s Virtual & Hybrid Event Awards 2021 Announced

INVNT has been recognized at the 2021 VEI Virtual & Hybrid Event Awards. With virtual and hybrid events playing such a critical role in the event industry, VEI, the Virtual Events Institute, introduced the Virtual & Hybrid Awards to celebrate innovation and excellence in this space. The winners in the inaugural awards have been announced[…]

Can we operate sustainably as in-person experiences return?

INVNT EMEA MD, Claudia Stephenson on sustainability in the event industry. With increased urgency surrounding the plight of our planet coming to the fore in recent years, the experience industry had really begun to double down on sustainability in the pre-pandemic era. Then as the pandemic itself arrived, we saw a transition to more sustainable[…]

INVNT launches Higher Education Division

Experienced team join INVNT to bring the agency’s challenger positioning and approach to college and university event programs. INVNT today announces the launch of a higher education division dedicated to providing universities and colleges with strategically and creatively led physical and virtual experiences that challenge convention and unite and excite audiences. Sarah Winkler has been[…]

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