The award-winning agency, HEVE – part of [INVNT GROUP] The Global BrandStory Project™ – has been named agency of record for SHRM (Society of Human Resource Management), the largest HR organization in the world. HEVE will lead SHRM’s brand messaging, creative design, and digital marketing strategies globally as the Human Resources organization celebrates its 75th Anniversary.
The strategic partnership will further support SHRM’s purpose of elevating the HR profession through exceptional creative, marketing and design. The dedicated team from HEVĒ will fulfill all creative services and creative strategy for SHRM as their Creative Services Center of Excellence.
HEVE will be responsible for enhancing creative capability, expertise, quality, and consistency across the brand to further build a world of work that works for all. The relationship will extend across the SHRM organization including Brand Marketing, SHRM Executive Network, SHRM Foundation, SHRM Enterprise Solutions and more.
Since 2019, HEVE has collaborated on the creative development, production, and execution of SHRM’s brand marketing and go-to-market strategies which includes MarComms, creative services, design, video production, and linear/OTT media buying for SHRM and the SHRM Foundation. With this partnership, HEVE will help SHRM meet the changing market demands quickly and effectively while streamlining communication, process, and project management.
This new partnership will continue building B2B and B2C narratives that propel SHRM’s brand story in a connective, human-centric, and impact-driven way. As SHRM’s strategic partner, HEVE will continue to drive change in the world of work.
“From day 1, our goal was to operate as an extension of the SHRM team because we believed in their mission and saw the impact they have as the voice of all things work, worker and the workforce. Today we’re excited to bring that statement to fruition. HEVE’s mission will be to continue to drive change in the world of work by elevating HR through creative services and strategies while allowing SHRM to focus on strategic business growth,” states HEVE CEO, Chris Hercik.
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About SHRM
SHRM, the Society for Human Resource Management, creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace, SHRM is the foremost expert, convener and thought leader on issues impacting today’s evolving workplaces. More than 95 percent of Fortune 500 companies rely on SHRM to be their go-to resource for all things work and their business partner in creating next-generation workplaces. With 300,000+ HR and business executive members in 165 countries, SHRM impacts the lives of more than 115 million workers and families globally. For more information visit: www.SHRM.org
About HEVĒ
HEVE, The Global BrandStory Creators, is part of [INVNT GROUP]™. HEVE is a small but mighty creative agency and production studio built specifically to be the creators and guardians of your BrandStory. As Brand Guardians, HEVE shows partners that anything imagined can be real if it led by a story, powered by strategy, and grounded in expertise. With a Foundation that Great Stories Carry Great Weight and a mission to create the uncreated, HEVe is known for its innovative approach to telling BrandStories for valued partners in a multitude of industries. For more information visit www.HEVĒstudios.com
About [INVNT GROUP]
[INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT was established as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well-articulated BrandStory across all platforms. With offices in New York, Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Detroit, and Washington D.C.; headed by President and CEO, Scott Cullather, [INVNT GROUP] represents a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVE; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit: www.INVNTGROUP.com
For HEVE Inquiries: Shendi Katro | skatro@hevestudios.com
For [INVNT GROUP] Inquiries: Jhonathan Mendez de Leon | jmendezdeleon@invnt.com
Digital Creative Agency and Production Studio HEVĒ named Agency of Record for SHRM