FOLK HERO — part of [INVNT GROUP] The Global BrandStory Project™ — developed INTIMISSIMI’s BrandStory, and wrote, creative directed, and executed the campaign
INTIMISSIMI, the Italian brand partnered with brand strategy firm, FOLK HERO, to develop and reimagine their Brand Story . Ultimately leading to the launch of INTIMISSIMI’s new global platform, The Art of Italian Lingerie.
The inaugural campaign, features supermodel, producer, and businesswoman Heidi Klum, alongside daughter Lena Klum, and is launching globally. The Art of Italian Lingerie tells the story of Italy’s great attention to beauty, touch, and color and how those things elevate lingerie beyond form and function and into the realm of art.
“Once a brand is really clear on the story they are trying to tell, once they have found something truly compelling to say it becomes so empowering creatively,” said Rob Klingensmith, CEO of FOLK HERO. “We just had a lot of fun with this.”
FOLK HERO developed the brand and launch strategy, writing, producing, and creative directing the campaign, which was directed by award-winning creative director, Thomas Hayo.
“What an absolute pleasure to capture the bond, love, and joyful spirit of Heidi and Leni Klum for INTIMISSMI and crafted around The Art of Italian Lingerie,” said Thomas Hayo.
“The Art of Italian Lingerie is not only INTIMISSMI’s brand platform, but a testament to our leading innovation that drives luxury and confidence for our consumers and the global community. We are honored to partner with some of the greatest strategic and creative minds to share our spirited message of joy, “ said, Marcello Veronesi, General Manager of Calzedonia Group.
The company also recently announced that Jennifer Lopez (J.Lo), will be the next brand and campaign ambassador.