The Drum covered INVNT’s work with General Motors at CES 2021, where the agency ideated, designed and produced the opening keynote address in an immersive, mixed reality experience.
Airing globally on 12 January 2021 at 9am EST, viewers saw GM Design, Engineering and Technology leadership set in a mixed reality LED arena – which, thanks to the Epic Games Unreal Engine, rendered out virtual environments in real-time. This cutting-edge 3D technology created a series of mixed reality locations, each designed to immerse and engage a tech-savvy CES audience while telling GM’s electrification story.
The presentation began in the virtual Zero Theater, where the Unreal Engine enabled a series of representative 3D images to appear as GM leadership reflected on 2020.
The audience was then transported to GM’s Research and Development Laboratory, where engineers and technicians were surrounded by math-based computer-generated animations showcasing the functionality and architecture of GM’s Ultium battery platform.
GM Design leadership shifted between the virtual Zero Theater and Ultium Showroom as they presented GM’s commitment to 30 new EVs in the next five years – many brought to life through math-based computer-generated animations, also enabled by the Unreal Engine.
Set in a virtual distribution center, GM announced BrightDrop, GM’s new business unit reimagining the future of an all-electric commercial delivery and logistics ecosystem. The virtual distribution center proved the ideal setting to debut GM’s Ultium powered BrightDrop EV600 all-electric delivery van.
Jerry Deeney, chief client officer at Invnt’s parent company Invnt Group, said: “Invnt is incredibly honored to have partnered with GM on this milestone keynote address at CES 2021.
“Our strategy was to create an experience that was relevant to the CES audience, by balancing high-end production values with a storytelling methodology that would highlight GM’s transformational approach to electrification. Fusing entertainment of value with the Unreal Engine and Invnt’s storytelling muscle ensured our end-goals were achievable.”
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